Assignment Part 1: Choose a logo that you think is successful and come to class prepared to give a 3 minutes presentation on it; why you like it and if you can track it down, some information about the designer and the story or inspiration behind the logo design.
Company History:
"In 1932, Ole Kirk's shop started manufacturing wooden toys, ironing boards, stepladders, piggy banks, and cars. By 1934, the company decided to adopt the name LEGO, formed from the Danish phrase "LEg Godt" ("play well"). In 1962, the first LEGO products were introduced in the U.S in sets of bricks. By 1966, LEGO kits would guide young hard hats in snapping together different kinds of trucks, buildings, ships, and planes. In 1973, a new LEGO logo replaces the former various logotypes to symbolize the expectations that people have of the company. In 1987 the brick logo is presented. A new logo is developed in April 1998. The new LEGO logo unifies all the company's products under one banner."
For Fun:
http://www.huffingtonpost.com/2013/12/05/marco-sodano_n_4388199.html
Assignment Part 2: Design a new logo for ITP!
Creative Brief: ITP seeks a new design for the logo that represents their program. The logo should communicate the mission of the organization best articulated as The Center for the Recently Possible. The logo will be used in large and small format including on banners at events that ITP participates in and in official communications from the school. It should reflect the rigor/seriousness of the program but also the creative and experimental nature of the program.
The audience is those familiar with the program, including existing faculty and alumni as well as those who are being introduced to ITP for the first time including applicants and the media. The logo should use just the acronym – ITP and reference New York University in some way. The need to reference Tisch is optional.
Process:
Immune thrombocytopenic purpura (ITP) is a clinical syndrome in which a decreased number of circulating platelets (thrombocytopenia) manifests as a bleeding tendency, easy bruising (purpura), or extravasation of blood from capillaries into skin and mucous membranes (petechiae).
Symptoms include:
An initial impression of the severity of ITP is formed by examining the skin and mucous membranes, as follows:
· Oozing from a venipuncture site, gingival bleeding, and bruising
· Headache, blurred vision, somnolence, or loss of consciousness
· Hypertension and bradycardia, which may be signs of increased intracranial pressure
· Blurring of the optic disc margins or retina
